Abstract
A discussion of how food, pharmaceutical and supplement manufacturers can catch the wave of the lucrative and rapidly expanding nutraceutical marketplace based on Dr. Sloan's presentation at Nutracon '95, Las Vegas, Nevada, July 11-13, 1995. The manuscript is divided into four areas: (1) nutraceutical market potential and size, (2) recent changes in consumer attitudes and a demonstration of why the time for action is now, (3) marketing, production and distribution considerations (the do's and don'ts) and (4) competitive pursuits and technologies.
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