Abstract
This study explores the different effects of guanxi practice on Chinese buyer–supplier relationships in the initiation and the maintenance stages during the buyer–supplier relationship lifecycle. Using survey data collected from the retail industry in China, we find that retailers perceive varying buyer–supplier relationship behaviors in these two relationship stages and, accordingly, guanxi practice exerts opposite effects on retailer satisfaction. Specifically, during the relationship initiation stage, guanxi practice is negatively related to retailer social satisfaction and commitment. However, during the relationship maintenance stage, guanxi practice is positively related to retailer economic satisfaction. The results from this study provide suppliers with managerial implications on when to and when not to practice guanxi in China.
Published Version
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