Growth of Internet Marketing: The Indian Scenerio

Abstract

Internet marketing is the process of promoting a brand, products or services over the internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, internet marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle. The aim of the study is to investigate the growth of internet marketing in Indian scenario. To study the influence of the use of internet and thereby the impact of internet marketing in overall market scenario it was decided to record opinions on various aspects related to the growth of internet marketing. Hence the important entities of market, i.e. consumer were considered as the respondents. It is observed that online marketing is becoming a significant part of marketing for a large number of companies. It is also found that companies have inclination for increasing their online marketing spending.