Role and Strategies of Internet Advertising in the Current Technological Scenario

Abstract

Internet marketing is also known as website marketing, online marketing and also better known as marketing of products or services on the Internet or website [1]. It is a very beneficial way for organizations to advertise their services or products in a most suitable manner. The Internet has brought media to a global countdown scenario [4]. The most interconnectivity nature of Internet marketing in terms of providing quick response and working on received responses, is a unique quality of the Internet Marketing [3]. This paper highlights on the fact that Internet marketing is considered to have a vast scope because it not only specifies to the Internet, e-mail, and wireless features, but it includes digital customer database management and electronic customer relationship management (ECRM) systems [1]. Internet marketing knots creative and technical aspects of the Internet, which consists of designing, development, advertising, and sales aspects. It is the most effective process for various companies and organizations to highlight their products and their required services online. Ads can hit and target customers according to their areas of interests, or even they can work for their targeted products towards the customers belonging to a specific region or nation. The climbing on a ladder of success continuously by an Internet promoting advertisement is very easy and fast to trace out which is very beneficial to business companies. This paper stresses on various means and strategies which can be used by any Internet Advertising organization to boost customer growth for the particular products they are marketing for. Internet Advertising has the most crucial feature of modifying, tracking and testing their products in a very quick form as they receive feedback from their customers very quickly and even receive responses indirectly as when the customers click on their choice of products it gradually goes into the advertiser’s log book by which the interests of the customers can be easily traced, their likings for their products, their features etc and by this means instant reports can be generated and new designs or product features can be developed soonest to suit the needs of the customers. Taken from a source diagrammatically Internet Advertising can be represented as below (see Figure 1): Figure1.