Abstract
This article is concerned with international tourism performance in Iran. Iran's share of global tourism receipts and arrivals in the last few decades compared to similar countries in the region has been abysmal despite its wealth of tourism attractions related to its history, culture, and natural environment. Given the current economic hardships in Iran due to imposition of several economic sanctions by the United Nations, the US, and the European Union, it is argued that international tourism has the potential to bring significant economic benefits to the country. We review Iran's tourism performance with comparative countries in the Middle East region, then discuss the driving forces for the growth of global tourism within the context of Iran, and provide general recommendations for policy makers to more fully exploit the economic benefits of this industry.
Published Version
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