Abstract
Early childhood is often known as the golden age, at this time is a glorious period and becomes a guide for the formation of the characteristics or character of children in adulthood. At this time it needs to be developed optimally because the golden age cannot be replaced in the future. Parents and teachers are individuals who play an important role in instilling character in children, character needs to be developed from an early age because it determines the habituation of children to adulthood. The slower the character is implanted in the child, the more difficult it will be for the character to form, like a manga tree, the older it is, the more difficult it will be to deflect the manga tree. This study was conducted to identify the cultivation of a never-give-up attitude in early childhood through storytelling media. This study uses a qualitative method using the type of library research. Data collection uses documentation techniques by examining the content of the story as a whole and identifying its relevance to existing theories, so as to obtain detailed and valid results. The results of this study indicate that there are three unyielding habits that can be taught to children, namely: unyielding attitude when problems come, unyielding attitude when efforts fail, and abstinence when friends don't help.
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