Growing Confidence in Sports Through Social Media Influencers

Abstract

Background: Discussion of self-confidence or ideal body shape is a serious and important discussion for today's society. The role of social media influencers is important to know, especially in the messages presented on mass media social media. Objective: The aim of the research is to increase self-confidence to carry out sports activities through mass media or social media. This research aims to increase the self-confidence of children or people who lack self-confidence. This raises public awareness of certain issues in society, including self-confidence or the ideal body. Method: This research uses qualitative methods and qualitative content analysis methodology. This article ultimately makes the important empirical finding that social media influencers play an important informational role for social media users who cannot afford traditional media offerings. Content created by social media influencers such as messengers offers something new to understand the concept of the ideal body, not only about the physical appearance of beauty, but also related to how people maintain a healthy body. Results: We can see the results of this research based on the F test results table on the influence of the independent variable (self-confidence in sports) on the dependent variable (media influencer). These results show that with the significance value of F>Ftable, there is an influence from social media influencers to make other people interested in doing sports. Conclusion: There are things that make people want to move, one of which is invitations via social media from famous influencers.