Abstract
This study examined whether rewarding participants’ principles would affect conformity of the minority responders in the Asch experiment. Twenty groups of four university male students (N = 80; 19 - 24 years old; mean age, 20.7 and SD, 1.32) participated in the Asch conformity experiments without using confederates, as developed by Mori and Arai (2010). Participants were randomly assigned: one of each foursome to the minority condition and the remaining three to the majority condition. In the half of the groups, the participants were told they would be rewarded individually depending on their each performance (Individual Reward condition). The other half were told to be rewarded group-wise (Group Reward condition). The results showed that the minority responders of the Group Reward groups conformed to the majority, while no minority responders conformed to the majority in the Individual Reward groups.
Highlights
The Asch conformity experiments [1] [2] demonstrated that people would conform to the majority opinions when under social pressure
This study examined whether rewarding participants’ principles would affect conformity of the minority responders in the Asch experiment
The results showed that the minority responders of the Group Reward groups conformed to the majority, while no minority responders conformed to the majority in the Individual Reward groups
Summary
The Asch conformity experiments [1] [2] demonstrated that people would conform to the majority opinions when under social pressure. Since the four viewers were not aware of the presentation trick, the situation was virtually the same as the one created in the original Asch experiment without confederates; the three viewers who observed the different length of the standard line would serve as the source of social pressure. This new procedure reconfirmed that the participants in the isolated condition frequently deferred to the majority. The present study aimed to examine the effect of a sense of unity among a peer group on conformity by utilizing the Mori and Arai procedure. It was hypothesized that the conforming responses would occur more frequently in the group rewarding condition than in the individual condition
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