Abstract
ABSTRACT Purpose: This article aims to explore how the grounded theory (GT) was used in empirical research in the area of Organizational Studies. GT is a research strategy widely used in Business Administration studies both nationally and internationally. However, studies have little to do with how this research strategy is applied in practice and how researchers deal with difficulties that arise during the research process. Originality/value: This article presents how methodological issues not provided for in the research design proposed by the GT were overcome during the data collection and analysis phases. Design/methodology/approach: The article is based on research that aimed to understand the aging of executive women. In this article, the main codes, categories, and subcategories that emerged during the develop ment of the field research were exposed. In addition, we present the pro gress of theoretical sampling and the use of specific GT techniques, such as the flip-flop technique and the progress of the research question. Findings: As a practical implication, the article contributes to researchers who intend to use the GT, insofar they can take the step by step of using the method, as well as anticipating possible difficulties to be faced in the design of the research.
Highlights
The objective of this article is to explore how methodological issues unforeseen in the research design proposed in the grounded theory (GT) were mastered during the data collection and analysis phases
Women who saw themselves in aging process
Women who had already worked as already worked as executives and executives and worked in other worked in other activities at the time activities at the time of the interview
Summary
The objective of this article is to explore how methodological issues unforeseen in the research design proposed in the grounded theory (GT) were mastered during the data collection and analysis phases. Other researchers have already warned against this problem (O’Reilly, Paper, & Marx, 2012), studies do not detail the coding process, which is core in the GT (Holton, 2007) and essential between data collection and the development of an emerging theory able to explain the data (Charmaz, 2009). Within this context, Fendt and Sachs (2008) point out the need to hold more open discussions about the challenges faced when the GT is used in order to ensure that the method meets the researcher’s needs and enables quality research. It is presented an overview of the GT; in the second section, the coding process is detailed; in the third, methodological issues and strategies for mastering them; and, at last, final considerations
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