Abstract
This article explores the phenomenon of pre-operational children's influence in family purchase decisions, namely cereal selection. The conceptual framework for this study is based upon family interaction research and child development and consumer socialization theories. This exploratory research sought to replicate with minor adjustment Atkin's 1978 study of parent and older children's supermarket cereal shopping interactions, using parents and pre-operational children. Too often family research embodied husbands' and wives' perceptions of all family members' roles and relative influence in the household decision-making process to the exclusion of children. Children, even young children, are important members of the family decision-making unit and deserve inclusion.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
