Adolescents’ Power and Perceived Influence in Family Purchase Decisions

Abstract

This study examines adolescent perceptions of power in five dimensions contained in the French-Raven typology and investigates their relationships with adolescents’ perceived influence in family purchase decisions. The results show that adolescents’ perceptions of legitimate power were significantly related to their perceived influence in family purchase decisions involving minor and major products for their own use and adolescents’ perceptions of expert power were significantly related to their perceived influence in those decisions involving minor and major products for their own use as well as major products for the family use.