Grocery Shopping Pattern of Indian Retail Customers: Traditional Stores Vs. Supermarkets `

Abstract

Understanding retail shopper behaviour is very significant as it directly influences the sales revenue of small and large retail businesses as well as the economy as a whole. Retail shopper behaviour is highly complex and dynamic in nature and hence draws attention from multiple angles. The present study is a step towards understanding the retail shopping pattern of customers with respect to traditional stores and supermarkets. The study has described the shopping pattern of retail customers based on their shopping frequency to retail stores, store choice for conducting fill in and major trips, time spent during every visit to the store and the money spent during each visit. In addition, the role of consumer demographics in influencing the frequency of visit to traditional store and supermarket is also analyzed and presented.