Abstract
ABSTRACT The service capacity of a cruise homeport is the foundation of the cruise industry’s rapid development. This paper investigates cruise homeports’ service capacity in China in order to build a cruise homeport with high service capacity. First, we construct an evaluation index system by identifying the main factors that affect the service capacity of cruise homeports. Second, considering the cognitive uncertainty caused by decision-makers’ limited accessibility of information for a given concept, the grey number with known possibility function is applied. Based on this, we introduce the grey clustering model to evaluate each cruise homeport’s present service capacity and classify it based on the rank to which it belongs. The results reveal that the cruise homeports in China perform at different service capacity levels. On the whole, 69.23% of them have medium or higher service capacities, powerfully demonstrating development momentum.
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