Abstract
This paper presents an empirical study of green supply chain management (GSCM) practices in the Micro, small and medium enterprises (MSMEs) in India. Although the research in the area of GSCM has grown in recent times, the literature has yet to furnish an accepted explanation for why green practices are to be manifested in supply chain management given external and internal pressures. These MSMEs have been involved in such green supply chain practices only to the extent of their participation as suppliers, distributors and in other capacities as business partners. This study confirms and validates that Indian MSMEs face significant pressures from external stakeholders to adopt GSCM practices. Among internal pressures, on-the-job training forces MSMEs in India to adopt GSCM practices. It has been also established that external pressures and adoption of GSCM are fully mediated by internal pressures.
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