Green Supply Chain Management and Sustainable Performance: The Mediating Role of Green Corporate Social Responsibility in Pakistani Firms

Abstract

Aim/purpose: The aim of the study was to find the mediating role of green corporate social responsibility (GCSR) on the relationship between green supply chain management (GSCM) practices and sustainable performance. Design/Methodology/Approach: Non-probability sampling technique was used. Using cross-sectional data, PLS-SEM was used to analyze the results. Confirmatory factor analysis (CFA) is run to investigate the reliability and validity of measurement model while bootstrapping was used to test the hypotheses. Findings: Shows that there is direct positive and significant effect of GSCM and GCSR upon sustainable performance and GCSR mediate between GSCM practices and environmental sustainable performance. Moreover, insignificant association among GSCM, CSR and social and economic performance. Originality: By studying the mediating role of GCSR on the relationship between green GSCM practices and sustainable performance this study has extended the body of knowledge of NRBV and stakeholder theory in developing countries. Moreover, indirect effect of GCSR provides new insights and open doors for sustainability in the manufacturing firms.