Abstract
The aim of the study is to investigate the relationship between green supply chain management practices, stakeholder pressure and sustainability and its dimensions (economic, social and environmental). For this purpose quantitative survey was used. Data was collected form 200 firms in which manufacturing and services industry were included. Nonprobability sampling technique was used. SPSS was sued for analysis of the data. It was found that 200 completed questionnaires were analyzed. Highest mean score was recorded for economic performance followed by the GSCM. Moreover there is significant correlation found between GSCM, stakeholder pressure and sustainability. It is concluded that firms should produce the eco-friendly products and services if concerns are shown by the stakeholders such as customers, creditors, suppliers, employees.
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