Green marketing towards hotel sustainability: Insight of India, oppourtunities and challenges

Mohanty Paban

doi:10.5937/zbdght2002181p

Abstract

Hospitality and tourism of India has emerged as one of the key service sectors leveraging country's economy to a greater extent and have led the way for development. The inclusive development has called for sustainability and concern for environment which are need of this hour. As both these two sectors are more resource intensive industry, hence the concept of sustainability, environment and "green" needs to be deliberated from many points of view. The hospitality and tourism industry has substantially contributed socioeconomically , but not so much environmentally. In the present scenario , green is the new buzzword and talk of the town, and the hospitality industry has embraced this phenomenal marketing strategy called 'green marketing' as a responsible step towards to the sustainability. In this paper a sincere attempt has been made to unfold the concept, significance and necessity of green marketing in Indian hospitality and tourism industry, also has tried to explore the issues & challenges of practices during its successful implementation.

Highlights

By seeing the development process in the 21st century, it has been quite obvious that hospitality and tourism industries are the world’s largest service industries growing and accelerating rapidly and contributing a lion’s share to the country’s economy
Eco Hotels (Ecotels) is a rating scheme supported by International Hospitality Valuation Services (HVS)
According to Mensah (2004), a study done by the International Hotels Environment Initiative (IHEI) and Accor has indicated that 90% of tourists like to stay in hotels which give attention to the environment

Summary

Introduction

By seeing the development process in the 21st century, it has been quite obvious that hospitality and tourism industries are the world’s largest service industries growing and accelerating rapidly and contributing a lion’s share to the country’s economy. Around the world both hospitality and tourism industry has made a remarkable development socio-economically and culturally. The benefits of these sectors have been consumed by each and every citizens of this universe and . To think about the today and to preserve the resources for future have been paved the way for the protection and conservation of environment in a much ethical way

Objectives

Methods

Findings

Conclusion