Abstract
The main objective of the study was to determine the influence of green marketing on the consumers’ environmental attitude, purchase intention, and actions in terms of the marketing mix: product, price, place, and promotion. It also determined the relationship between environmental attitude and purchase intention and purchase intention and action. After careful analysis of the gathered data, the researcher concluded that many consumers are now environmentally conscious, intended to purchase green products, and are actually buying green products. It was also concluded that a positive attitude can predict the intention to buy green products and purchase intention can also predict the actual purchase of these products.
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