Abstract
There has been an increase in demand for environmentally friendly products, consumers today are more concerned for the environment and moving towards the greener market. Entrepreneurs today are more cautious and moving towards more socially responsible citizens and have understood their role in sustainable business for a better tomorrow. The concept of green entrepreneurship is at an infant stage right now but is moving towards the maturity phase. Environmental sustainability and entrepreneurship focus on the production of green goods. There are research studies that are accessible to the public sustainable development, developing green markets, and new-age entrepreneurship work together each is linked to the other. Specifically, the green market's effect on Sustainable development and green entrepreneurship has not yet been explored in-depth. The current study aims to highlight available literature on green entrepreneurship and sustainable development to propose a conceptual model for further research.
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