Abstract
This article delivers a full insight into the concept of green entrepreneurship. Despite different nature, determinant factors, motivation, purpose and orientation towards sustainable development, the results of analysis show that it serves urgent needs of people living in megacities. With specific mission as a game changer in Vietnam business landscape, green entrepreneurship is promoting sustainable development of both society and environment. Using extensive conceptual analysis and taking closer look at tens of small Vietnamese businesses operating in three leading green sectors of the economy in Ho Chi Minh City, the article revealed how important is green entrepreneurship in megacities; how to promote it for the purpose of offering a better quality of urban life. Finally, the article proposed several solutions to enhance green entrepreneurship understanding and to further so far achievements in the future; to promote the synergy effect with other forms of social entrepreneurship for the purpose of sustainable development.
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