Abstract
The objective of this research is to investigate the correlation between green entrepreneurial self-efficacy (GESE) and its outcomes, which include innovative work behavior (IWB) and entrepreneurial intention (EI). Specifically, the study will focus on the meditating effect of attitude towards entrepreneurship (ATE) using the framework of theory of planned behavior (TPB). Data was collected from 307 employees working in SMEs related to the textile industry in Pakistan. M+ is used to test the research model. The research findings indicated that individuals' belief in their ability to succeed as green entrepreneurs had a beneficial effect on their inclination to engage in creative work practices and pursue entrepreneurial endeavors. Moreover, the attitude towards entrepreneurship served as a mediator in the connection between green entrepreneurial self-efficacy and its resulting effects, namely creative work behavior and entrepreneurial intention. Green entrepreneurial self-efficacy is the belief in one's ability to successfully engage in environmentally sustainable entrepreneurial activities. This study suggests that green entrepreneurial self-efficacy can be an effective tool for managers to induce entrepreneurial intention and innovative work behavior. This research added to green self-efficacy, innovation, and entrepreneurial literature and provided understandings into how managers could enhance the green entrepreneurial self-efficacy of employees to boost innovative work behavior and entrepreneurial intention.
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