Abstract

The article is devoted to the study of summit and diversity of the environmental impact of St. Petersburg State University as a subject of environmental management and the characteristics of the formation of a “green” image in the digital environment. The goals of this study were to study the current condition of the application of the green campus concept at St. Petersburg State University and other Russian and foreign universities; to prepare proposals for further developmental concepts at St. Petersburg State University; to identify the theoretical aspects and analyze the strengths and weaknesses of the “green” image of the University; to elaborate on practical recommendations for improving the “green” image of St. Petersburg State University. It was revealed that St. Petersburg State University is developing some elements of the green campus concept on its territory and could compete with other Russian and foreign universities in the level of implementation of environmental initiatives. At the same time, during the analysis of its strengths and weaknesses it was found that the “green” image of St. Petersburg State University is not highly developed. The results of the work indicate the most effective methods of forming a “green” image of the university and create a system of indicators based on the questionnaire of the rating “University of Indonesia (UI) Green Metric World University Ranking”.

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