Abstract
Color is an essential component in marketing since it serves as a tool for communicating with customers. Choosing colors according to culture is an additional benefit for marketers and marketers as it creates the appeal of products and services and helps brand-sensitive citizens distinguish between companies. Because of the focus and encouragement on eco-friendly products, green brand awareness is critical in the aspect of environmental sustainability and sustainable in the business. This product may become more popular in the market unless people are aware of it and take responsibility by eliminating non-eco-friendly products. Color trademarks assist to protect competitor organizations from employing color combinations that aid in brand recognition. This research uses SPSS to find the significant value of the hypothesis. Data are collected from 136 responses. Data are collected through Google form using a simple random sampling method. The hypotheses are tested using chi-square and ANOVA using the SPSS.
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