Green banking perception of customers and bankers-A study in Udupi

Abstract

Green Banking is a new and an important phenomenon in the financial world. It is a form of banking and its main objective is to protect the social and economic environment. Many countries have adopted this new phenomenon successfully in their daily business activities. Green banking is a welcoming fact that people have awareness and sensitized towards the pollution and have the state of mind to protect the environment. Banks need to play a key role in reducing the carbon prints. Indian banks are taking initiatives to introduce green banking system and thereby act responsibly to contribute sustainable development and try to establish institutional mechanism to enhance sustainability. This paper gives detailed information on green banking, its importance, benefits and initiatives taken by the Banks. The objective of this paper is to study the practices of banks to create awareness on Green Banking to customers and to study customers perceptions regarding green banking. A survey was conducted on Green Banking Development which included the bank as well as customers of the banks to know the various green banking initiatives taken up by the Banks and customer's knowledge on Green Banking. Suggestions are taken up to develop the banking techniques to be adopted by the banks.