Customers” Persistence for Green Banking in Nepal

Abstract

Asian countries have been contributing significant in green initiatives. In addition to Thailand, India and Indonesia are also able to get ranking among top five countries for Solar Water Collector and Bio Diesel Production respectively. The financial institutions including banks are also expected to promote environment friendly initiatives and promote socially responsible investment with higher earnings. Green banking is not just motivating online banking to save resources and environment but it is an umbrella term which includes various practices adopted by banks and guidelines meant for sustainable economic, social and environment dimensions. Nepal is a small country and also progressing towards development despite all infrastructural challenges at domestic level. The present study is destined to scrutinize the awareness level of customers regarding Green Banking and to study the overall understanding of the customers regarding Green Banking initiatives and practices followed by banks in Nepal. That's why a descriptive research design has been followed in the present study to know the awareness and perception of customers regarding Green Banking. It is interesting to find that even having reduced level of understanding of overall concept of “Green Banking”, it has been identified that the customers are agreed that “Green Banking” initiatives are necessary for environment conservation and sustainable growth in future.