Greek Museums on the Web

Abstract

Information offered through museums websites may serve as a means to expand their reach and increase the likelihood of a visit. The paper aims at investing quantity and type of information provided by Greek museum websites. The recorded information features were divided in six dimensions according to their thematic similarity: Contact-Communication, Visit the museum, The museum, Education, Website features and Use of social media. Museums ‘thematics’ is taken into consideration. Greek museums make limited use of the web and do not take advantage of the possibilities offered. The majority of Greek museums use their websites like brochures as ‘Contact- Communication’ and ‘visit to the museum’ are the information richest dimensions. Museum ‘thematics’ have impact only on the information provided on ‘Content-Communication’ and ‘The museum’ dimensions. Impact of other managerial characteristics of the museums on provision of information features should be further investigated.