Abstract

The purpose of this work is to identify the characteristic features of the visual language of presentation posters used for art and cultural events, find relevant graphic solutions for further use in modern design. The paper analyses the stylistic peculiarities of music and song posters according to certain features, elements of visual symbols and graphic components. We have revealed the current and outdated visual and project solutions in posters design of the second half of the 20th century. An analysis of the composition, colour scheme, plot, decorative elements and fonts of presentation posters used for art and cultural events was performed to identify the current and outdated graphic solutions.

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