Abstract
Objective:The aim of the article involved the empirical study of the correlation bet ween the use of graphic design and the perception of social transformations in society. Methodology:Survey, testing, socio-psychological adaptation diagnostics private semantic differentiations, EPA (Evaluation -Potency -Activity) Scale were used in the research. Statistical calculations were performed through factor analysis, Mann-Whitney U test and Pearson correlation coefficient. The expert group selected 5 social advertisementitems out of 40 samples. According to experts, these samples meet the criteria of professional artistic performance and include strong emotional meanings. Samples selected by the expert group were used as stimulus material. Results:There is a division ofprovocative advertisement and non-provocative advertisement on the basis of artistic form and nature of the information message. The data obtained testify that the design of social advertisement is an indicator of social change in society. Graphic design is able to influence the mood and shape the worldview perception of the advertising product. Graphic design help to study the respondents’ readiness for the introduction of a particular narrative into the discourse, that is for shaping public opinion.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
