Abstract
Abstract. One of the primary activities of the Istituto Nazionale di Geofisica e Vulcanologia (National Institute of Geophysics and Volcanology; INGV) is the production of resources concerning educational and outreach projects in geophysics and natural hazard topics. This activity is aimed at transferring, periodically, results at the forefront of ongoing research to the public through an intense and comprehensive plan for scientific dissemination. Over the past 15 years, graphic and visual communication have become essential tools for supporting institutional and research activities. In this paper, we describe successful INGV team experiences resulting from a close relationship and collaborative work between graphic designers and research scientists. The main goal of the projects devoted to the general public, through the creation of a museum exhibition or the production of descriptive brochures, is to support scientists in conveying their message and making concepts fruitful, easier to understand but also fully enjoyable thanks to the emotional involvement that images may generate. Through a careful composition of signs and images, and through the use of different visual tools (colours, form and lettering) on different media (print, video and web), the graphics and editorial products together create a strong INGV-style identity, making it easily recognizable in any educational and outreach project. A full project product package might include a logo or other artwork, organized text and pure design elements such as shapes and colours, which serve the purpose of unifying the whole set. Colour is used not only to help the project logo to stand out from the international overview but, in our case, also to generate a unifying return across all INGV sections. A recent and highly stimulating experience concerned the creation of edu-games, specifically designed for scientific dissemination, through a close collaboration between INGV graphic designers and their reference scientific community. The edu-games were designed as an effective combination of educational content and playful communicative aspects, leading the young players to learn while having fun.
Highlights
The Istituto Nazionale di Geofisica e Vulcanologia (National Institute of Geophysics and Volcanology; INGV) is one of the largest research institutions worldwide for geophysics, geochemistry, seismology and volcanology
INGV recently participated in the first New Space Economy (NSE) European Expoforum – Italian edition (Rome, December 2019), which is a point of reference for all companies that operate in the space sector and, and above all, for all those companies that populate the new space market including universities, research centres, small and mediumsized enterprises (SMEs) and innovative enterprises
Visual culture has become a prominent part of the cultural identity of the 21st century, and it has become a fundamental tool for communicating science
Summary
The Laboratorio’s support for editorial production is combined with the development of original web layouts dedicated to the representation of issues relating to Earth sciences and to their dissemination In this respect, we will briefly discuss the Scienza Insieme project. The activities of the Laboratorio Grafica e Immagini have been restructured into a conceptualization, design and implementation phase for materials used for ordinary and institutional purposes, for exhibitions, for demonstrations and for special events, including science festivals (e.g. D’Addezio et al, 2014, 2015; Rubbia et al 2015) With respect to this latter category of events, we present some excerpts from INGV’s multi-annual participation in the Festival della Scienza di Genova, an unmissable event for all science enthusiasts, and from the New Space Economy European ExpoForum held in Rome in December 2019
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