GRADUATES’ PERCEPTION OF TOURISM AND HOSPITALITY DEGREE PROGRAM RELEVANCE TO CAREER ATTAINMENT: A CASE OF GRADUATES FROM THREE STATE UNIVERSITIES IN ZIMBABWE

Abstract

The process of making career choices is complex since there are diverse factors affecting students’selection of programs when they enrol in higher and tertiary institutions. Just like in any other discipline,tourism and hospitality management graduates are affected by various factors when deciding theircareers post-graduation. Preliminary studies have shown that a significant percentage of tourism andhospitality graduates divert from tourism to some other, sometimes totally unrelated, industries foremployment. This study seeks to discover tourism and hospitality degree graduates’ perceptions andcareer attainment in Zimbabwe. The following critical questions were asked in order to achieve theobjective of the study; Why do they enrol for the tourism/hospitality program in the first place, that iswhat factors affect the students’ selection process of tertiary education programs? and why do someend up in totally different fields after graduating? Qualitative research approach was adopted in orderto understand the graduates’ perceptions, data was collected by the way of interviews. Data wasanalysed using the thematic approach. Findings revealed that while most of the graduates are employedin the tourism and hospitality industry in Zimbabwe, they are not satisfied with their jobs. Some feel thatthey studied tourism/hospitality as a last resort hence they do not have satisfaction while others areonly in the industry because they do not have an option. Poor working conditions and poor remuneration were also cited as causes of dissatisfaction. There are however a significant number who do not regrettheir career choice.