Abstract
Public communication represents a vital civic function for governments developing climate policies, particularly with vulnerable communities under environmental justice mandates. In this study, three videos developed to support a state's climate change public engagement are used to evaluate how governmental communication using the frames of health, science, and local effects influences two theoretically important constructs, risk perception and collective efficacy. Vulnerable audiences differentiated by stress, perceived lack of control, and poor health demonstrate significant gains in collective efficacy relative to risk-"danger control" -after the intervention. But we find no differences between the three frames in their effects on perceptions of climate change risk and collective efficacy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
