Abstract
BackgroundGoogle Trends is a widely used tool for infodemiological surveys. However, irregularities in the random sampling and aggregation algorithms compromise the reliability of the relative search volume (RSV) and the regional online interest (ROI). ObjectiveThe study aims to unmask methodological criticalities commonly ignored in carrying out infodemiological surveys via Google Trends. A guide to avoiding these shortcomings is also provided. Material and methodsThe Google Topic “Coronavirus disease 2019” has been investigated using different timelapses, categories, and IP addresses. The same samples were manually collected multiple times to evaluate the RSV and ROI stability. Stability was estimated through indicators of variability (e.g., coefficient of percentage variation “CV%” and its 4-surprisal interval “4-I”). The content aggregation capacity of the algorithms relating to topics and categories was evaluated through the quantitative analysis of RSV and ROI and the qualitative examination of the related queries. ResultsThe stability of Google Trends’ RSV and ROI is not linked exclusively to the dataset dimension or the IP address. Subregional datasets can be highly unstable (e.g., CV% = 10, 4-I: [8,13]). Google Trends categories and topics can exclude relevant queries or include unnecessary queries. The statistical scenario is consistent with the following hypotheses: i) datasets containing too few queries are highly unstable, ii) the “interest over time” data format is generally reliable for evaluating trends and correlations, iii) Google Trends improvements have altered the RSV historical trends. ConclusionsGoogle Trends can be an effective and efficient infodemiological tool as long as the reliability of web search indexes is appropriately analyzed and weighted for the scientific goal. The methodological steps discussed in this study are critical to drawing valid and relevant scientific conclusions.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
