Abstract
AbstractTownship tourism has evolved as a niche tourism offering in South Africa with the potential to create economic opportunities in townships. The experiences of tourists as expressed on online platforms are important barometers of what tourist offerings are working or not. This study analyses the star ratings of and written feedback about tourist attractions in Langa and Gugulethu in Cape Town, as posted on Google Reviews. A quantitative analysis of 9124 Google Review star ratings to ascertain the general ratings of 81 tourist attractions in the study areas yielded results of 3.9 and 4 out of five in Langa and Gugulethu, respectively. A content analysis was performed of 3340 written reviews on the online platform. The nine themes that emerged are discussed in the paper, namely overall experience; importance of history, culture and heritage; infrastructure concerns; safety issues; gastronomic experience; venue aesthetics; customer service; entertainment offerings; and community service and development. The study confirms that reviews from online platforms have the potential to improve the township tourism offering.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callSimilar Papers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
