GOOD WISHING IN RUSSIA AND CHINA: LINGUISTIC POINT OF VIEW

Abstract

The subject of this study is the forms of realization of the concept of “good wishing” in Russia and China, which occupies an important place in the spiritual culture of society, as it regulates the relationships between people within the accepted social statuses and roles. Good wishing serves a contact-fixing (societal or phatic) function and is therefore widely present in various spheres of human communication. The appropriateness of the research is defined by the expansion and strengthening of international relations, as well as by the dominance of well-favored forms of communication in the business environment. The aim of the research is to identify universal and differentiating signs of good wishing in Chinese and Russian linguistic societies on the basis of real usage, that is, the definition of cultural-universal and national-specific features of texts expressing good will. The methodology of the study includes a semantic and communicative analysis, which allows defining lexico-semantic, stylistic and grammatical features of good wishes in Russian and Chinese languages. The study material included on-line greeting cards with various Russian and Chinese wishes. Awareness of the ethnic representation specifics of good wishing will contribute to the improvement of mutual understanding in Russian-Chinese communication.