Going dirty: the art of negative campaigning

Abstract

Table of Contents Acknowledgments 1. Eye of the Beholder: Defining Negative Campaigning 2. What Good Old Days?: Notable Developments in Negative Campaigning from the Late Eighteenth Century through the Dawn of the Cold War 3. Going Nuclear 1964: Rise of Television Attack Ads 4. Dismissive Politics: Governor against the Actor 5. The Truth Shall Rise Again: Brock Versus Gore for U.S. Senate, 1970 6. Confrontation, Bluster, and No Compromise: Campaigns of Jesse Helms 7. Dole-Gingrich: Going Negative Early and Often 8. Politics of Fear: Negative Campaigning in the Post-9/11 World 9. Opening the Floodgates: Campaign Finance Reform and the Rise of Negativity 10. A Double-Edged Sword: When Negative Campaigning Backfires 11. Hitting the Mark: Negative Campaigning Efforts that Just Plain Worked 12. It's in the Mail: Negative Campaigning Comes Home 13. Conclusion: Future of Negative Campaigning 14. A Race to the Bottom: Negative Campaigning in the 2006 Midterm Elections 15. Singe but Don't Burn: Negative Campaigning in the 2008 Presidential Election Selected Bibliography Index About the Author