Abstract
Most trademark cases involve claims of infringement of product names, such as the ones discussed in the previous chapters of this book. But litigation also can be brought for the alleged infringement of expressions, including slogans, that are closely associated with product names, such as the General Mills expression “Breakfast of Champions,” which accompanies the name of its breakfast cereal, Wheaties. It is also the case that the names of procedures and devices used by different companies as part of their products or services can also achieve trademark protection, as long as such a designation is promoted, used, and advertised in such a way that buyers link it only with only one seller.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
