Abstract
The Affective Misattribution Procedure (AMP) is one of the leading examples of a class of tasks used to measure attitudes implicitly. Based on the idea that AMP effects occur because participants misattribute affective responses, we hypothesized that asking participants to focus on their affective, gut-level responses would increase the magnitude of AMP eaffects. In line with this prediction, results showed that participants who completed the AMP while “going with their gut” revealed AMP effects that were much larger than for participants who completed the AMP with standard instructions. This result supports the prevailing model of the AMP as being related to affective misattribution, and reveals a straightforward way to increase effect sizes in the AMP.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
