Abstract
The Affective Misattribution Procedure (AMP) is one of the leading examples of a class of tasks used to measure attitudes implicitly. Based on the idea that AMP effects occur because participants misattribute affective responses, we hypothesized that asking participants to focus on their affective, gut-level responses would increase the magnitude of AMP eaffects. In line with this prediction, results showed that participants who completed the AMP while “going with their gut” revealed AMP effects that were much larger than for participants who completed the AMP with standard instructions. This result supports the prevailing model of the AMP as being related to affective misattribution, and reveals a straightforward way to increase effect sizes in the AMP.
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