Abstract
The study examines the critical factors affecting Chinese social media (SM) users’ intentions and behavior to seek and share information on genetically modified organisms/ genetically modified food (GMO/GMF). The proposed framework was conceptualized through benefit-risk analysis and subsequently mapped SM users’ perceived benefits and risks to seeks and share information using Kurt Lewin’s valence view. Quantitative data was collected using survey questionnaires administered from 583 SM users. The results of the path analysis demonstrated two key findings related to SM users’ perceived benefits and risks to seek and share information on GMO/GMF. Among risks, the psychological risk is the strongest predictor of perceived risk to use SM for GMO/GMF, which consequently determines the intentions and behaviors to share information about GMO/GMF on SM in People’s Republic of China. Among benefits, the results showed that perceived usefulness, creditability of GMO/GMF information, and information support are positively related to perceived benefits to use SM for GMO/GMF, which subsequently, predicts the intentions and behaviors to seek information about GMO/GMF on SM. This study suggests scholars and practitioners explore and utilize the efficient communication strategy to fulfill the potential of the SM to increase GMO/GMF acceptance in Chinese society.
Highlights
The current generation witnessed scientific innovations that revolutionarily reshaped the needs and wants of humanity
The following sections of the current paper summarize existing academic literature of genetically modified organisms/ genetically modified food (GMO/genetically modified food (GMF))-related attitudes among individuals
The current study examines Chinese citizens’ social media (SM) usage intentions and behavior to share (USh) and seeks (USe) information on GMO/GMF
Summary
The current generation witnessed scientific innovations that revolutionarily reshaped the needs and wants of humanity. The need to use selective breeding triggered an evolutionary phase of biotechnology in recent decades. This technology profoundly contributes to the rapid scientific breakthroughs in genetic engineering, molecular cloning, and recombinant DNA [1]. These biological applications pulled the discipline to gain considerable attention, the interest and perceptions of scientists and society. Positive constructive communication can be classified as a critical part to unify all critical stakeholders and, maximize the effectiveness and application of scientific evolution and advancements successfully.
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