Globalization’s Impact on Culture: An Exploration of McDonaldization vs. Clash of Civilizations

Abstract

This theoretical article sets out to conceptualize the notions of McDonaldization and the clash of civilizations in a globalized context and propose a middle-of-the-road solution in this dichotomy, i.e., hybridization. As cultures and cultural values constantly evolve and reshape and new forms of culture emerge, cultural hybridization is the preferred viewpoint adopted herein. In essence, cultural expressions (such as values, beliefs, and ideas) interact and engage with one another, promoting and broadening cultural offerings.