Globalization practices within the U.S. Meetings, Incentives, Conventions, and Exhibitions industry

Abstract

Globalization has been debated and written about extensively; nevertheless, the hospitality and tourism literature regarding this phenomenon is scant at best. This study explores globalization practices within the U.S. meetings, incentives, conventions, and exhibitions industry and presents examples of such activity among convention and visitors bureaus (CVBs), third-party service providers, and associations. Findings indicate that the U.S. meetings, incentives, conventions, and exhibitions industry's adoption of globalization strategies varies in scope and length of practice. This research contributes to the body of literature by reporting several cases of successful globalization within the U.S. meetings, incentives, conventions, and exhibitions industry. Identification of such best practices may assist practitioners employing this growth strategy.