The Use of Internet and Intranet In American Convention and Visitors Bureaus

Abstract

The emergence of the Internet/Intranet offers new promise to American Convention and Visitors Bureaus (CVBs) to enhance destination marketing. This study examined the extent of the various capabilities of the Internet/Intranet are used by CVBs to augment marketing efforts and to improve their performance across all facets of their business. The results of this benchmark study show that CVBs directors have not recognized the potential of Internet/Intranet and point the direction to areas of development whereby information technology may more easily integrated into current marketing and management efforts.