GLOBALIZATION AS A NEW ACCULTURATION

Abstract

Throughout history, communication has taken place through various communication channels and processes, such as trade, traffic, people’s migration, folklore, and often through military conflicts. They led to numerous fundamental acculturation changes. Every kind of communication and exchange involved the transmission of information and the diffusion of cultural elements, such as ideas and ideology, inventions and innovations. Primary, and at the same time, the best mediator for communication is the language. The language, with all the found ways of fixing in tangible symbols, falls into the prehistory of what is now called the communication system. By creating an alphabet, and thus the possibility of written communication, conditions have been created for connecting and socializing people on a civilized scale. Starting with Johan Gutenberg, the inventor of the printing technique, that is, the civilization of the letter, the application of the printing machine, begins with a new culture that was developed by finding new communication channels (telegraph, telephone, radio, gramophone records, film, television, satellites, computers, the Internet). So that new inventions, especially in the field of digital electronics, are not waiting for centuries but are available in a very short time. It all enables transcontinental transmission, making the world truly become a "global village" (McLuhan), while culture receives a planetary character.