Globalization and Sustainability of Regions: The Role of Cultural and Creative Industries in Cutural Policies and their Implications for Regional Development – A Case Study of the Czech Republic

Abstract

This article examined the level of integration of the concept of Cultural and Creative Industries in strategic documents decisive for public policy implementation. On the case study of the Czech Republic, concrete goals, tools and measures of respective policies were examined, special focus has been laid on the implementation power and coordination mechanisms. In the methodological framework of the Multi-level Governance Concept, methods of content and comparative analysis were used. As the analysis shows, on the central level is the concept of CCIs explicitly reflected and very well elaborated, with concrete goals and instruments to achieve the given goals, on the local level predominantly the „cultural part“ is stressed, having the „creative aspects“ hidden in other policy areas. Concerning the local level, there is a „two axes“ flow. On one side, examined policy paper stresses the importance of culture for own citizens, especially for the community and identity feeling, promotion of a good name of the city (region, municipality) and last, not least, the identification of citizens with the place they live in. On the other hand, the second line aims at attracting tourists through a complex combination of cultural heritage visits, connected with various experience events.