Abstract
The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.
Highlights
Tourism is considered the industry of the future
Business representatives responded to the question and their answer was: we introduce gluten-free meals, raw food; we introduce special and seasonal menu as well as new recipes, local dishes, and mainly fresh dishes
Research on tourism trends in the Moravian-Silesian Region (MSR) has led to the identification of trends in tourism in terms of both demand and supply
Summary
Tourism is considered the industry of the future. We are talking here about the global phenomenon of the present and according to Chalupa [1], it is a significant bearer of globalization processes. According to the Ministry for the Regional Development of the Czech Republic, see the Concept of the State Tourism Policy in the Czech Republic for 2014-2020, tourism is primarily a bearer of globalization processes. Its extent of internationalization is increasing both on the supply side (new destinations), and on the demand side (more and more people on the planet are involved in tourism). The primary objective of tourism is not merely to attract as many tourists/visitors to the region as possible and to increase the volume of investments in the territory
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