Abstract
Over the past decade, agriculture very particularly horticulture outputs have been recorded growth year by year. When compare with developed world our crop productivity is generally low. This low productivity is due to number of factors like erratic monsoon, shrinking ground water resources, declining in fertility of soil in efficiency of food distributional channels, shortage of storage facilities, transportation problems, lack awareness in the use of updated agricultural practices particularly technologically advancement are among the forming community, uncertain weather, small size of firms and agricultural subsidies that are distort the agricultural marketing channels and hamper productivity enhancement. In this juncture, India agricultural sector is also witnessing for a shift from organic farming from modern chemical farming. Horticulture, Aquaculture, Poultry and Dairy production needs to be modernized. The demand for fresh and processed food products are continuously increasing in the backdrop of urbanization and raising in rural income. The growth of agricultural sector lies in the marketing of agricultural products in domestic and global market. The federal government and several other state governments are working to improve the initiative of the farmers and extend their support to face the challenges in the cultivation. Policy interventions are often taking place. Adopting innovative technical knowhow also take place. Solutions to the agricultural sector’s problems are addressed as early as possible. In this background India’s export potential and possibilities are projected up to 7.5%. However, this target is not achieved. India’s food and grocery retail business also increasing today. This is also a supporting factor to increase market share of agricultural product. In the financial year, 2017-18, significant changes are take place in the Indian retail market and E-marketing. This will also enhance the farmer’s income. Domestic players and international players role in the food retail segment is continuously increasing. This is a kind of positive trend in Indian agriculture marketing. The present study focuses on to analysis and understand the growth pattern of Indian agricultural exports and to estimate the annual and compound growth trajectories of selective agricultural exports in India and to suggest possible measures to improve agricultural export in future course of time pertained to the selected products.
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