Abstract

In the age of globalisation and technological change, not only economies but also individuals and cultures frequently encounter and interact in the global domain. This has added a new dimension to the cultural environment. The North-Eastern Region (NER) of India is home to hundreds of ethnic groups and is distinguished by a diverse traditional heritage of tribal (folk) arts and culture. The present studyexamines the cultural aspect of globalisation and its ramifications for the folk (tribal) cultures of North-East India. This is basically an analytical study and based mainly on secondary information. The study concludes that globalisation is inescapable in the current situation, and that the tribes of NER should accept globalisation if they want to prosper and compete with the rest of the world. However, extreme caution should be exercised in order to limit the negative and unanticipated impacts of globalisation on the region's traditional culture.

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