Abstract

The paper discusses the features of the innovative development of the economy of Ukraine in terms of European integration. The approaches to the development of the potential of Ukrainian enterprises in the context of European integration are defined. The analysis of environmental factors in relation to industrial enterprises. The features of the functioning of the innovation policy of Ukraine, its current problems and prospects for further European integration are investigated. The low level of competitiveness of Ukraine is established. The assessment of the current state of the innovation potential of Ukraine in the context of its comparative analysis with the EU countries has been carried out. The strategic priorities, institutional and financial mechanisms for the development of the national innovation system are identified. It was found that the development and commercialization of new products is a complex, risky process. To increase competitiveness, innovation policy is decisive. In addition, the tasks of the innovation policy of Ukraine are formed at the present stage of European integration. Recommendations are made on the influence of the main political, economic, social and technological aspects of the influence of the external environment on enterprises that form the industrial complex of the country. Proved the need for an innovative approach as a pledge of economic growth in the long term

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