Abstract

The purpose of the article is to examine the processes of globalisation in the field of culture in the context of the dynamics of socio-cultural systems, also mediated by the effects of globalism. Research methodology. The principles of the dialectical method are the basis of the research methodology. The study of globalisation in the field of culture and the analysis of the dynamics of socio-cultural systems is carried out using an interdisciplinary approach. In the study of globalisation as an open, self-developing system, the synergistic method is applied. The study also uses the methods of theoretical generalisation, analysis, and synthesis; structural and systemic methods, as well as cultural methods, which allowed for a comprehensive consideration of the specified problem and achievement of the relevant research results. The scientific novelty lies in the systematisation and generalisation of the main trends of the globalisation of culture and the dynamics of socio-cultural systems mediated by globalisation influences. Conclusions. Globalisation is one of the most pressing issues of contemporary research, due to both the interdisciplinary nature of the concept of globalisation and the multidimensionality and multifacetedness of this phenomenon. The dialectic of the complex interaction of all systems and components of social interaction leads to a configuration where a universal global culture is formed in parallel with the preservation of a wide and heterogeneous set of local cultures, which are non-linear processes. Globalisation generates new demarcation lines, new localities that do not coincide with the traditional ones – local, regional, national, ethnic, and others. Historically complex multi-level interrelationships, being the source of the development of globalisation processes, form its dialectical nature: on the one hand, internationalisation and globalisation are expanding and deepening, and on the other hand, processes of the opposite direction are actively developing. The dynamics of socio-cultural systems in the context of globalisation is determined by synergistic interactions of open complex systems, which, in the presence of external and internal determinants, are capable of qualitative transformations and changes within the system, producing the corresponding dynamics of transformational changes.
 Key words: globalisation, glocalisation, socio-cultural systems, culture system, nonlinearity, synergy.

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