Abstract
Interactive Media Design Industry continues to manipulate and rearrange the dynamics of entertainment, education, production and consumption and some similar topics in the general media. As an important new formation, “Interactive Media Awards” continues to give awards and helps us to make observations about the trends of the industry since 2006. This formation surveys all kinds of projects that have been made by Interactive media companies all over the world. It gives awards in two different sections and it is quite sufficient to analyze the general trends of the industry. These awards are very well recognized internationally. That is why it is possible that the research about that work line might find an important place in international academic circles. All over the world, the award winning from 2006 in the sector of Interactive Media had many contributions to the World. After analyzing all the data from award winnings in the chosen areas basically shows that Turkey has a very important part in the field. In a lot of different areas Turkey made very important accomplishments when it comes to Interactive Media. Both Design aspects and advertisement part of the field was used very efficiently. Turkey shows its improvement in the area with shown statistics and its development trend goes higher according to time. The findings of this research will possibly guide the future projects and might also add value to the education model of universities.
Highlights
“Interactive media is the integration of digital media including combinations of electronic text, graphics, moving images, and sound, into a structured digital computerized environment that allows people to interact with the data for appropriate purposes
It is seen that these ten sectors demonstrating existence densely on national and international market have won 317 awards in total from the projects generated by benefitting from the interactive media profession in last three years
It may be considered that United States of America has dominated this area by controlling half of the interactive media sector suggested throughout this research; there are countries having very strong effects on the other half
Summary
It may be assumed that the requirements of science fiction universe initiated at the beginning of second millennium and affecting mankind for the last century has started to reveal themselves. “Interactive media is the integration of digital media including combinations of electronic text, graphics, moving images, and sound, into a structured digital computerized environment that allows people to interact with the data for appropriate purposes. This article covers the interactive media design idea suggested with the principle of demonstrating the product in interaction with a target group. The subject will be extended in scope of projects based on the interactive promotion of entire company or part of the company to be advertised. Such a new approach that will allow media to interact with the target to be reached has been attempted with minimal initiatives
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