Abstract
ABSTRACT This study systematically reviews all academic articles published in the Journal of Global Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and analyze trends in fashion marketing research over the last 13 years, including the main themes and topics covered, research methodologies used, and authors and their contributions to the development of the discipline. Furthermore, it focuses on “luxury”, comparing articles published in JGFM with other major academic journals, providing a comprehensive and global overview of how luxury trends and interests have evolved in recent years. The study is relevant to academics, practitioners, policymakers, and researchers in the broader field of marketing and consumer behavior in the luxury fashion industry.
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